Competence initiatives in marketing and sales

The project is a training aimed at entrepreneurs in food production and restaurants.

We have identified a great need for competence-enhancing measures for food producers, restaurants, etc. It includes companies in the Örebro region that have in one way or another been exhibitors at the Wadköping Food and Beverage Market or could become exhibitors. When we appealed for the exhibitors to help promote the event, they spontaneously responded that they do not know how to do it. That they would like to learn more about marketing/sales in general and marketing via social media.

A training is planned that totals 4-5 hours. The training is tailored for small businesses and will be concrete with practical tips and advice that can be applied in the participants' operations.

The following subjects are covered:

• marketing in general. How do I get my message out?
• Social media. How do I achieve maximum effect from efforts in social media?
• Fair and market knowledge. How do I present myself and how do I achieve optimal sales at a fair or market?
• Networking knowledge. The value of collaborating, a success factor!

The goal is for a total of 30 companies to participate in this course session.